We're still buzzing from Do It For Dolly Day which took place on Friday 9 May, and now we’re shining a light on some of our most dedicated campaign partners, one being EssenceMediacom.
Now in the fourth year of our partnership, It's safe to say our campaign could not have gone ahead without them gifting all our campaign media once again this year, helping us amplify messages of kindness, hope, and change.
This year, EssenceMediacom officially kicked off their involvement in February by hosting their national media briefing, rallying their publisher partners to get behind the campaign once again. This event marked the start of a months-long effort across their offices to drive awareness and fundraising in support of Dolly’s Dream.
As a business that prioritises people and purpose, EssenceMediacom’s partnership is more than just symbolic. It’s deeply personal. We spoke to someone from their team:
“Not only does the partnership strengthen our commitment to CSR and social impact, but the cause of Dolly’s Dream was personally selected by our people. Sadly, many of our staff have experienced bullying or have young children, so this campaign really resonates.”
Through creative campaigns, fundraising activities, and team-wide activations like going blue in support of Do It For Dolly Day, EssenceMediacom is helping us make kindness go viral.
Their commitment drives visibility in the media, sparks vital conversations about the impacts of bullying, and helps families across Australia access the resources and support they need.
Held annually in May, Do It For Dolly Day is a national day of awareness and action, encouraging people to stand up, speak out, and spread kindness in memory of Amy “Dolly” Everett. At just 14 years old, Dolly tragically took her own life after ongoing bullying. Since then, Dolly’s Dream, founded by her parents, Tick and Kate, has worked to create a safer, kinder world for young people.
Do It For Dolly Day inspires schools, workplaces, sporting clubs and communities across Australia to wear blue, hold fundraisers, and learn more about how we can all help prevent bullying.
Every dollar raised supports Dolly’s Dream’s education, support and advocacy initiatives that promote positive mental health and respectful relationships.
EssenceMediacom offices once again be turned blue and got creative to raise awareness and funds for Dolly’s Dream. They took part in events and helped spread our message far and wide: that kindness is stronger than bullying. On the day, they be closed all of their offices and turned their logo blue.
To everyone at EssenceMediacom, and to your publisher partners - thank you. Your commitment, energy, and support continue to help us reach more families, spark more conversations, and drive real change. We couldn’t do it without you.
After experiencing severe bullying, eight-year-old Frankie wanted to help other children going through the same thing. She created a series of affirmation books for young kids and is donating proceeds from every sale and donation to Dolly's Dream.
See the impact behind the numbers and the stories that shaped our 2025.
After experiencing severe bullying, eight-year-old Frankie wanted to help other children going through the same thing. She created a series of affirmation books for young kids and is donating proceeds from every sale and donation to Dolly's Dream.
See the impact behind the numbers and the stories that shaped our 2025.